Senior Marketing Manager - Integrated Marketing Communications

US-CO-Westminster
2 weeks ago(1/3/2018 11:26 AM)
Job ID
2018-1268
# of Openings
1
Category
Marketing

Overview

Who We Are

ReedGroup is a dynamic, fast-growing organization in a niche industry most commonly known as Third Party Administration.

 

We recently changed leadership and now have a new CEO and we are excited about our future. We are known for being a leader in managing leaves of absence for major companies including Fortune 100 companies. More specifically, instead of employers managing the process when an employee needs to go out on leave for FMLA (the Family Medical Leave Act) or for Short Term or Long Term Disability, we handle it for them. As a result, we have a large customer operations team of talented individuals who manage our client’s employee cases.

 

We build the software (we have a large department developers) to manage the entire workflow which is why you could easily think of us as a technology company. We also have a content business called MDGuidelines that contains treatment recommendations for best managing an employee back to work.

 

Right now, we are nearly 2,000 employees (and growing daily) with headquarters in a cool, uniquely designed space and over 10 other locations.

 

The ReedGroup Mission

We are about helping people get back to work. Often, this means helping people through difficult times in their lives. We help doctors do their best for their patients and we help employees protect their jobs. Our mission is: We believe there's a better way to help employers increase productivity, improve healthcare quality and help employees back to productive life.

Responsibilities

 Marketing

Marketing is a small department within this company. You’d be joining a small team (, designer, copywriter/PR leader, digital marketing manager, senior leader in Corporate Communications and marketing coordinator) that gets a lot done. We work closely with the entire company and our major internal clients are Sales and Client Services.

 

Reporting and Career Planning

This role reports to the VP of Marketing who has 30 years of experience on both the agency and client side. This role is a back fill for another team member who has been transferred to Corporate Communications.

 

An opportunity exists to become a Director within the organization in a year’s timeframe assuming the following performance metrics are met:

  • Demonstrated ability to lead marketing efforts on behalf of key business segments (MDG, Service, Software, Canada and ReedGroup in general)
  • Ability to create credibility among the Executive Team through highly visible interactions and opportunities (with support of the VP of Marketing)
  • Ability to span the strategic role as well as the “get things done” role
  • Ability to create a team and inspire support and comradery

 Who We Are Looking For

A seasoned marketing professional familiar with the workings of an internal marketing department and the ability to drive marketing campaigns. Because this role is an important one and our department is small, the scope of skills needed is diverse. One minute you will be writing a marketing plan, writing copy to the best of your ability, the next minute you will be drafting a creative brief for a product fact sheet and then you’ll be creating content to be posted cross platforms. It’s challenging and rewarding at the same time and career growth in this position is significant because visibility to senior executives is commonplace.

 

Responsibilities

You will be responsible for marketing campaign creation. This includes brand building, customer communications across all media types with specific focus on digital marketing, content creation, public relations, lead generation campaigns, internal communications, and sales collateral creation. Specific duties include:

  • Creating a well-performing team (both internal and external team members)
  • Creating and executing marketing plans in collaboration with the VP of Marketing
  • Managing the various marketing campaigns for our full line of products and services
  • Overseeing and guiding the strategic messaging of our materials both internal and external in collaboration with the VP of Marketing
  • Managing all projects assigned to the team, although we do have other team members who will have their own projects to manage but would keep you abreast of what’s happening so you can collectively drive the output of our department.
  • Writing creative briefs for creation of materials and communications
  • Managing outside marketing/advertising vendor relationships: web agency, design agency, public relations agency
  • Owning the department’s budget (marketing coordinator role will support)
  • Managing corporate standards in concert with rest of team

Qualifications

Required experience:

  • Creation of clear and concise marketing plans
  • Campaign management from start to finish
  • Media planning oversight
  • Knowledge of all types of marketing: direct, digital, lead generation, image advertising to name a few
  • Understanding of internal communications functions
  • Copywriting experience
  • Experience with event management
  • Experience with both quantitative and qualitative research
  • Working to produce testimonials and case studies
  • Familiar with updating a website
  • Familiar with marketing automation platform software
  • Demonstrated experience working with copywriters and designers
  • Experience dealing with senior level executives

 Technology Familiarity:

  • Marketing Automation: for example, Hubspot, Marketo, Act-on, Pardot
  • CRM: for example, Salesforce, Oracle CRM, Microsoft CRM
  • Analytics: for example, Google Analytics, Spyfu, Moz, AdClarity, WhatRunsWhere
  • PPC: for example, Google AdWords, Wordstream, Blueocean
  • Content Management Systems: for example, Joomla, WordPress, Moveable Type
  • Retargeting platforms: for example, Adroll, Outbrain, Google
  • Project Management Tools: for example, Basecamp, Project Manager, MS project
  • Social Media: for example, Linkedin, Twitter
  • Microsoft Office: Advanced Excel, Word, PowerPoint
  • Surveys Tools: for example, Survey Monkey, SurveyGizmo, Qualtrics 

Skills:

  • Strong writing skills
  • Strong budgeting skills
  • Ability to manage research plans
  • Ability to manage sales collateral development
  • Strong project management capabilities
  • Strong presentation skills
  • Strong communication skills
  • Attention to detail
  • Able to interpret and report on results.

 

Qualifications:

  • BS or BA
  • A minimum of 10 years of experience in managing marketing communications with a history of progressive upward career movement
  • Strong skills in all Office products is a must. You must be very capable in PowerPoint and Excel.
  • Familiarity with project management software is a plus
  • Experience in a related field such as healthcare communications or insurance is a plus

 

Benefits:

  • Both PPO and High Deductible Plans, dental and vision plans
  • Matching 401k
  • Paid time off
  • Break room, coffee and drinks
  • Free on-site parking
  • Sit stand desk and treadmill work stations
  • Gym membership

 

Equal Opportunity Employer

 

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